Sunday, November 30, 2008
"Publishers may or may not figure out how to make money again (it was never a good way to get rich), but their product has a chance for new life: as a physical object, and as an idea, and as a set of literary forms."
"There’s reading and then there’s reading. There is the gleaning or browsing or cherry-picking of information, and then there is the deep immersion in constructed textual worlds: novels and biographies and the various forms of narrative nonfiction — genres that could not be born until someone invented the codex, the book as we know it, pages inscribed on both sides and bound together. These are the books that possess one and the books one wants to possess."
"Forget about cost-cutting and the mass market. Don’t aim for instant blockbuster successes. You won’t win on quick distribution, and you won’t win on price. Cyberspace has that covered.
Go back to an old-fashioned idea: that a book, printed in ink on durable paper, acid-free for longevity, is a thing of beauty. Make it as well as you can. People want to cherish it."
("How to Publish Without Perishing", James Gleick, NYTimes.com)
PS: OK, it is a message to my creative writing group that I might be trying to pass.